Marketing Tip – Small Business Owners Need a System to Keep in Touch With Contacts and Build Sales

Many small business owners know keeping in touch with their contacts is an important part of their marketing plan. However, all too often, keeping in touch is a sporadic effort. Sending birthday cards or an e-mail newsletter is something that can be done “later.” The problem is “later” never comes. 

Small business owners need to build a marketing calendar that includes when and how each person (or group of people) is going to be contacted.  The best way small business owners can keep on top of their contact efforts is to have some type of system in place.  The system should be as easy and as automatic as possible.
  
There are many software tools you can use to organize your contacts.  Microsoft Outlook and Excel are great programs.  With either of these, you can merge with Microsoft Word to create phone lists, mailing labels and personalized letters. More sophisticated contact management programs you can purchase include ACT! and Goldmine.  
 
Marketing Tools for Keeping in Touch
 
There are a variety of different marketing tools small business owners can use to keep in touch. Here are just a few ideas.
 
E-mail newsletters are a great way to communicate with a large group of people. There are a number of great on-line resources available for e-mail newsletter creation and management. Use e-mail newsletters to provide product information, announce sales, and promote special events. 
 
Real greeting cards (the kind that come in an envelope with a stamp) are great marketing tools to use at Christmas, birthdays and other times of the year.  In fact, the best time a small business owner can send a greeting card is when there is no real reason to send a card! A card sent in August will be remembered much more than one sent in December.

Savvy business owners know that phone calls, personal visits and lunches are always appreciated. The key there is to remember the marketing message when scheduling those calls or visits. Yes, having coffee with a long-term client is great. But be sure to let the client know that you have a great new product that can dramatically help him or her. Too often business owners get wrapped up in the social aspect of personal visits and forget to ask for more business!

The most important part of any system is using it regularly.  If you are very busy, or have a hard time working with schedules, you are better off delegating or outsourcing.  If you have an assistant, that person can print letters, write e-mails, even sign Christmas cards for you.  That leaves you free to work on other areas of your business.

If you don’t have any help in your office, outsourcing is the answer. There are a number of local and on-line services that help business owners with their marketing. Or, try using a virtual assistant.  The marketing money you spend to outsource these routine tasks will be repaid many time over with the new business you get.

Remember — the key to a successful system is to have it automated as much as possible. The less work you have to do, the more likely it is to be done on time, and the more likely you are to get referrals!

Complex Business Solutions and Simple Applications

Programming business solutions into your company from scratch is a very long and arduous process. Even with a competent IT department, the actual development of an application is not easy to come up with. The hours of employee time that it takes to create the technically challenging programs can be exhaustive. This, obviously, is not very cost effective and it detracts from the work that is normally done by the IT staff.

Running software programs that are specifically designed to take those difficult situations and turn them into easy, point and click solutions is a much more cost effective idea. These are programs that have already been exhaustively created, tested, reworked, and made to be applicable for any business. Yet, there are many business owners that are unsure of whether or not this is a fast and effective way to solve their issues.

Technology in business has become so commonplace that most of the time there is little understanding of what actually goes into its creation. The companies that are able to produce this software and run a reliable service for various companies have invested a great deal of time and money into the process. This benefits your business because that is time and money that you do not have to apply while gaining the easy solution that you require.

How can one software program offer solutions to so many different issues and still be effective? This is what cloud computing is all about. The original program is designed to solve a specific problem and the additional issues are resolved through the cloud. This means that you can take on the additional applications that are required for your business to run smoothly and effectively. Because it is run on the cloud concept, you are not required to take on anything that you don’t find beneficial. Applications that are useless should not have to be required in a package purchase.

For small to medium businesses, the idea of creating this sort of wide spread problem solving software is overwhelming. There are many different software programs that offer a wide range of applications. The time devoted to research and software comparison is hardly a fraction of the time that would be devoted to the creation of such software from scratch.

As technology gains its place in the market and businesses come to rely on technological advancement more every day, the continued development of additional simple to integrate applications will help to continue to improve the outlook for small to medium businesses everywhere. The growth of such development will only serve your company more as you will continue to have easy solutions to those complicated problems.

What Does the Home Business Solution Mean to You?

Best of the Best

Business professionals in any capacity working for some corporation or other in their respective departments see the home business solution once and get it.

It reads like a checklist of stuff they need to in order to ‘make it on their own.’ (executive envy of the CEO or owner)

1. Set my own hours, and design a personalized business plan
2. Get started immediately and learn while I earn
3. Know exactly what to do next with my step by step business system
4. Leverage the internet and the international market for unlimited income potential
5. Know that the business system is going to work

How To Be Sure

It isn’t just people losing their jobs and homes.

We’re watching vacation resorts changing hands, going up for auction or getting split apart by developers in a position to capitalize on the misfortune of others.

Business professionals are flocking to online home business opportunities without hesitation because they understand why they offer the most lucrative potential.

• Online business has continued to skyrocket regardless of the economy
• The consumer base keeps growing rapidly
• It only takes a few weeks to setup a fully automated internet business

In My Spare Time?

My wife always laughs when people speak about spare time. For most of us that’s an illusion. The truth is anyone can create spare time. Sound impossible? Let me explain.

1. This article was written between my morning cup of coffee and my breakfast
2. A brisk evening walk before bed and no TV allows you to wake up an hour earlier
3. In 20 minutes I can write at least 10 ads, post 10 tweets, or post to a blog
4. 1 article, video or training session per day for 30 days yields actual returns
5. You can do research, post, tweet or make phone calls from the park while watching the kids play

One of the best benefits of the online home business solution is that you don’t have to be at home, or spend a great deal of time building this cyber structure that can last indefinitely. I say indefinite because it’s hard to imagine it going away.

What It Means?

If you want to generate extra income, or replace your current income this is the solution.

In order to live where you want, go where you want, when you want, running a work at home business from anywhere covers just about every imaginable lifestyle.

You get immersed in a community of entrepreneurs who live exciting fulfilling lives and discover very quickly that they share one thing in common with you; they found the solution.

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